For a business to become stronger, smarter and better, it needs to take into account market changes as they happen. Agility of response to changes is linked to discovering them in real time, based on data from today, or at least from this week.

That is why we developed this “New Age” kind of metric: DIGITAL HEALTH INDEX - integrating millions of data points, analyzing the brands’ digital presence health, ranking winning strategies and brands. Based on DHI’s real time results, brands can make real timed informed decisions and can adjust their content strategy, channel stragey as well as digital budget allocation strategy.

The DIGITAL HEALTH INDEX is a proprietary index which measures all major relevant digital presence indicators from a qualitative and quantitative perspective, ranking a brand’s position inside its category.

DHI integrates data from 3 dimensions of the digital presence impact in one single decision tool:

1. DIGITAL POWER SCORE - measuring consumers interest in one brand based on searches volume;
2. CONTENT IMPACT SCORE – measuring the visibility and performance of brands compared to the number of mentions, as well as the sentiment;
3. CONVIVIALITY – measuring the positive engagements from social media.

Each indicator represents 1/3 of the total DHI score.

Top media advertising spenders for each category are analyzed***